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Field notes from GTM Engineering

What we learn while building — frameworks, postmortems, and category arguments.

Node-and-edge agent network diagram in white thin-line style on a dark gradient background, representing an agentic GTM system architecture

Anatomy of an Agentic GTM System

What a GTM system looks like when it's designed not to accumulate debt. Five layers, one repo per engagement, hand-off as a git push.

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Two interlocking gears in white thin-line blueprint style on a dark gradient background, illustrating GTM technical debt and broken go-to-market mechanics

What is GTM Technical Debt?

Borrowing a word from engineering. Your GTM has two kinds of debt — what you've accumulated, and what you haven't adopted — both compounding while you stand still.

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